A 2010 law was supposed to relieve Americans of the onerous penalties, but thanks to aggressive marketing campaigns that persuade consumers to “opt in” for overdraft coverage, banks made nearly $14 billion on the “service” last year.
A new report from the Center for Responsible Lending (CRL) claims abusive overdraft practices in the banking industry are alive and well. It finds that consumers paid nearly $14 billion in overdraft fees last year.
CRL’s analysis confirms that overdraft abuses continue, carrying an enormous annual price tag for consumers as a whole, and with devastating effects on individuals,” Peter Smith, a Senior Researcher at CRL and the report’s co-author, said in an email to ConsumerAffairs.
After the new law went into effect, posing a threat to banks’ lucrative fee revenue, most banks launched aggressive marketing campaigns to persuade consumers to “opt-in” for overdraft coverage. Many have done so, even though it probably costs them money.
The report claims that some consumers who have not opted in are getting hit with overdraft fees as well. A year ago, the Consumer Financial Protection Bureau (CFPB) fined Regions Bank $7.5 million, saying it levied overdraft fees on thousands of consumers who had not opted-in for overdraft coverage.