AT&T liable for $4B in deceptive DirecTV ad suit, FTC says | FierceCable

The FTC estimates that DirecTV profited by $3.95 billion based on this alleged false advertising

The Federal Trade Commission wants AT&T to pay $3.95 billion to settle a false-advertising complaint filed against its DirecTV unit in March 2015.

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The agency is claiming that from 2007 to 2015, as 33 million customers signed up for satellite service, DirecTV didn’t adequately disclose that a discounted 12-month video package requires a 2-year contract, and the monthly bill increases by as much as $45 in the second year of the agreement. DirecTV is also accused of not informing customers that they’d be subject to a $480 fine if they broke their contract, or that charges for premium channels would kick in after 3 months.

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